// About Us

IdealRev is a growth partner for commercial construction companies.

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We work with ambitious contractors who want to build the sales and marketing side of their business in a way that actually leads to more opportunities.

We understand how this industry works. We stay practical, focus on what actually matters, and help you build systems that support growth. We stay hands-on and close to the work, so what we build fits your business and your market.

Our goal is to partner with other smart, scrappy teams to build the next generation of leading commercial construction companies.

Our Team

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VP of Business Development

Maria Santana

Maria leads our (B2B) business development outreach for commercial construction companies, building connections for our clients and coaching our business development reps.

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Chief Operating Officer

Michael Hepper

Mike works directly with our clients to translate their vision into tangible results. He works closely with our sales reps to ensure they have the tools and data they need to succeed.

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Chief Executive Officer

Kyle Ferguson

Kyle works directly with clients to build sales & marketing strategies that drive sustainable results from an overall approach to marketing materials to innovative strategies.

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Director of Media Strategy

Kurt Cannarella

Kurt heads up our paid media strategy, with over 20+ years of experience working with top brands across the country & across multiple industries including construction.

// Core Values

The Principles That Drive Us

Our approach to growth is rooted in discipline, precision, and measurable outcomes.

01Business Development

Outreach to developers, owners, and property managers to start conversations around upcoming work and turn it into real bid opportunities & awarded projects.

02Sales Support & Training

Guidance on how to run those conversations, stay in front of the right people, and convert opportunities into projects.

03Website & Marketing

Strong positioning so when someone looks up your company, they want to work with you.

03Empathy and Respect

We take the time to understand your business and how you operate. We treat your team and your relationships with the same level of respect we’d expect ourselves.

04High Expectations

We hold ourselves to a high standard. The work needs to be thoughtful, clear, and actually useful, not just something that checks a box.

05Genuine Interest in People

This business runs on relationships. We care about getting to know the people we work with and building real connections over time.

06Curiosity

We ask questions, dig into the details, and try to understand what’s really going on. That’s how better ideas and better strategies come together.

07Extreme Ownership

If something is off, we take responsibility and fix it. No excuses, no passing things around. We stay accountable to the outcome.