Establish SQD Surfaces as a go-to flooring partner for general contractors, developers, and property managers, while building a pipeline in commercial, multifamily, and assisted living flooring and turning first wins into repeat accounts.
Since launching business development, IdealRev has built a target list of more than 200 general contractors, developers, and property managers whose projects fit SQD’s profile across commercial interiors, multifamily, and assisted living work.
Flooring packages usually go to subs a GC already knows, so the focus is on getting SQD prequalified and onto bid lists, turning the first bid into a first award, and keeping the account active so SQD is invited back on every project that follows.
Relationship-Driven Approach: Targeted outreach to the decision-makers who actually control sub selection: estimators, project managers, and directors of preconstruction.
Relentless Follow-Up: Persistent, consistent follow-up with new GCs and owners until SQD gets its foot in the door. Every conversation is worked toward onboarding and a first bid opportunity, and once one opens, IdealRev stays on it to make sure SQD is invited back for the next project.
Bid Feedback and Second Looks: After every bid, IdealRev follows up with the point of contact for feedback. That insight helps SQD dial in pricing, and the relationships behind it regularly earn SQD a second chance to sharpen pencils before a project is awarded.
The strategy continues to generate active opportunities, including:
• 40+ bids submitted and working toward award.
• Active outreach to 200+ general contractors, developers, and property managers.
• Growing repeat work within existing accounts as SQD becomes a regular on their bid lists.
SQD came to IdealRev as a young flooring company without the GC relationships that usually decide who gets invited to bid. IdealRev got SQD onboarded with 30+ groups and onto 40+ bids, and broke into 6 companies that now award SQD repeat work: $310K+ won so far, with a pipeline of 200+ targets behind it.
