Establish Prescott Construction as a go-to contractor for multifamily ownership groups, property managers, and commercial owners across metro Atlanta, building a pipeline in multifamily renovations and commercial tenant improvement (TI) work.
Since launching business development across metro Atlanta, IdealRev has engaged 239 targeted multifamily ownership groups, property management firms, and commercial owners whose portfolios fit Prescott’s project profile across multifamily, QSR, and commercial TI work.
Rather than chasing the largest institutional owners, which often self-perform or work from closed vendor lists, the focus is on mid-size and boutique owners who award work on a repeat basis, then keeping those relationships active so Prescott stays in front of every opportunity they produce.
Relationship-Driven Approach: Went straight to the people who pick contractors: asset managers, property managers, and directors of construction.
Persistent Follow-Up: Worked every new conversation toward a first bid, then stayed on it so Prescott gets invited back for the next project.
Bid Feedback and Second Looks: Followed up with the point of contact after every bid. That feedback helps Prescott’s estimating team dial in pricing, and the relationships behind it regularly earn Prescott a second chance to sharpen pencils before award.
The strategy continues to generate active opportunities across metro Atlanta, including:
• On track to close $4.3 million in awarded work over the next 12 months.
• Active outreach to capital groups, multifamily property managers, and commercial owners for TI work.
• A growing base of multifamily ownership relationships positioned to turn into repeat project awards as their portfolios grow.
Prescott has built a foothold with metro Atlanta’s mid-size multifamily owners and a steady stream of commercial TI work. With $1.3 million awarded to date, the next 12 months are on pace to more than triple it.
