We often joke that sales is basically just spamming people effectively. Sometimes it's literally just finding the most effective way to spam people. 94% of your prospects are going to look at your email or phone call like another telemarketer or spammer. That's why we work as hard as we can to stand out from a personalization stand point.
Sales & Marketing Campaigns
When you are running email, marketing, or sales campaigns it is just spamming at scale. The point of this is to target your ideal customers in an effective scalable way. Your job as a sales and marketing is to hone in on who is most likely to not look at your messaging at spam. What customers are most likely to buy your product and spe
nd the most money? By being more targeted, you can expend less resources to achieve more results.
Developing Your Target Market
When we run an outbound email campaign, we are trying to find the most effective way to generate more sales opportunities without being marked as spam. The number one thing that we do is build highly targeted lists, full of valuable contact information data to help us to personalize our emails. We hone in on our target by first making assumptions on who is most likely to convert and then testing different ways of outreach to each segment to see where the most interest is. Then we double down on what works and cut out what didn't.
Email Deliverability
When running an effective outbound strategy be sure to follow all best practices when reaching out to people who aren't opted in. Use a tool like Glock Apps to measure your email deliverability and test your inbox rate to make sure that you’re hitting inbox. If you’re not hitting inbox then your sales strategy will be not be very effective unless you mainly rely on sales calls.
Learn How To Spam Effectively
If you want to learn how to streamline your outbound sales strategy without hurting your domain contact us for a free strategy session. We will give a basic overview of what we do and how we can provide you with effective strategies to keep you from being blacklisted as much as possible. Please feel free to reachout to Mike@idealrevconsulting.com!
